What’s Your Tagline?

Years ago Capitol One credit card had a series of commercials (now you see the old marketing person in me come out here). Capitol One – what’s in your wallet? The series of commercials started in 2000, and to be honest with you, since we no longer watch TV, I don’t know if they are still using that tagline (slogan). For the marketer that still lives inside of me, I think back on some of those great commercials from years gone by, and I can still hear some of the taglines in my head. Allow me to reminisce here.

Wendy’s: Where’s the beef?

Alka Seltzer: I can’t believe I ate the whole thing.

United: Fly the friendly skies.

Avis: We’re number two, we try harder.

Times: It takes a licking and keeps on ticking.

Lays: Bet you can’t eat just one.

M&M’s: Melts in your mouth, not in your hand.

Trix: Silly rabbit, Trix’s are for kids.

Charmin: Please don’t squeeze the Charmin.

Brylcreem: A little dab will do ya.

When I think about it, I find it rather amazing what bits of trivia are stored in my brain. Occasionally these inconsequential bits of information resurface and plop out they come. In some cases I can actually picture some of these commercials in my mind’s eye. And, it’s not like I spent an inordinate amount of time studying these commercials, nor did I spend a huge amount of time in front of the television as a child. We didn’t have video games back then, and a great deal of our time was spent outside discovering things and playing with other children. Yet, these commercials made it through all the clutter and into my memory bank. I guess that’s why some of my schooling in subjects like history, didn’t make it in my brain, all the space was taken up by taglines and jingles (I jest here). I think that repetition, catchy phrases, and great presentation is what made those commercials so memorable.

Our mind is an amazing thing, capable of storing an unbelievable amount of information and memories. Just sit around a table with a bunch of other people and play the game Trivial Pursuit. You’ll be amazed at what information you do know, and really amazed at the information that others know. So while not everything to which we are subject is retained in our mind, there’s quite a bit there.

And, what we feed our minds matters. What you expose yourself to will filter into your mind. When you fully embrace what you feed your mind with, it will filter into your heart becoming integral to your wellbeing. From there what’s in your heart, those things that you really believe in, and those thoughts that you have about your self-worth, will come out of your mouth. It seems to me that it all starts there – the mind. Feed the mind with good things and your heart will follow. Feed the mind with evil things and the heart will follow.

As Christians, we have the Bible to help us feed our minds with the things of God. In the New Testament book of Philippians, Paul tells us “Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.” (Philippians 4:8, ESV)

So when the bad comes out of my mouth, I need to stop and think about just what I’ve been feeding into my mind. Stop and examine my motives. Stop and examine my heart. That is if I recognize that I’ve acted in an unkind way – let’s be honest here, I don’t always stop to think and examine my motives. If I recognize that I’ve acted unkind, I usually will apologize. If I am in our truck at the time, I look up to the one solitary 3×5 index card that is clipped to my storage area – it contains two verses. Psalm 37:5 and Psalm 51:10. So, I guess that those are my taglines to guide me, those memorable Bible “commercials” to feed my mind, filter into my heart, and come out of my mouth.

Your turn, what’s your tagline?

“But what comes out of the mouth proceeds from the heart, and this defiles a person.” (Matthew 15:18, ESV)

“From the same mouth come blessing and cursing. My brothers, these things ought not to be so.” (James 3:10, ESV)

“Commit your way to the LORD; trust in him, and he will act.” (Psalms 37:5, ESV)

“Create in me a clean heart, O God, and renew a right spirit within me.” (Psalms 51:10, ESV)

6 thoughts on “What’s Your Tagline?

  1. This really spoke to me, especially sharing the scripture of what comes out of the mouth defiles the heart. Sometimes I have troubling thoughts, and I feel thoughts, though passing and not dwelt on, could defile. I believe God has shown me it is what I allow to take root, and later, what comes out of my mouth. Thanks for sharing!

    Liked by 1 person

  2. I watch Joyce Meyer each day with my mom. She has given many sermons on the mouth and one of her favorite verses is, “Death and life are in the power of the tongue…” The Lord has convicted me to think before I speak. I ask him to help me pause before speaking, and he is doing that for me.


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